Tag Archive for 'Search Engine Optimisation'

SEO Glossary

Published on June 13, 2010 in Search Engine Optimisation. 0 Comments Tags: .

This is your reference for search optimisation key words and phrases. Definitions and explanations are provided alphabetically.

This glossary is by no means a final piece, as when new terms begin to be commonly used I will add them here. Also, as I find new terms I may not have come across, I will add them!

Due to the size of the post, I have broken it down into sections, as shown below:

Paying for Links

Published on May 30, 2010 in Search Engine Optimisation. 1 Comment Tags: , , , , .

As beginner or intermediate Search Engine Optimisers you’re probably going to be exposed to a lot of ‘paid links’. If you’ve been following the series of blogs, you’ll probably be a little apprehensive to pay for anything – and you still should be.

If you see a blog post or an article that has content similar to that of your page, and you decided to approach the webmaster, they will probably ask for a small fee. Be careful, this could be either for a year, or the life of the website. The amount that you should pay for one of these links will depend on the quality of the website, and to an extent the amount that you are willing to pay. For a very good link, you shouldn’t have to pay more than £150 per year, although the average (£50) is much lower than this. Continue reading ‘Paying for Links’

So, you want to get that link?

Published on May 27, 2010 in Search Engine Optimisation. 0 Comments Tags: , , , , .

But is it up to scratch? To tie the first few posts all together, I’m going to do a quick checklist for making sure you’re choosing a good link that’s going to benefit your site.

  • Moz Rank – Look at the Moz Rank of the domain, as well as the page that the link is on. Inlinks from a highly ranked domain will pass on much more ‘link juice’ than links from a poorly ranked domain.
  • Moz Trust - Similar to above, look at both the domain and the page scores. Trusted sites will obviously pass on more trust than untrusted sites. Seed sites, such as the BBC, academic institutions and .gov domains all have very high levels of trust, so getting your Press Release released onto one of those outlets is invaluable.

    • Continue reading ‘So, you want to get that link?’

Link Building: A Brief Introduction

Published on May 23, 2010 in Search Engine Optimisation. 2 Comments Tags: , , .

The aim of link building is to ultimately increase traffic to your website. Link building achieves this by placing links to your website on other web pages. Simple? No. The following may be common sense for many of you; however so many people go about this the wrong way far too often.

Google search spiders are now pretty advanced. They have a whole write-up on how they work (at least what they want you to know), and as a budding Search Optimiser I’d recommend you give them a read.

Links that come from relevant sites hold more worth to you for two reasons. Continue reading ‘Link Building: A Brief Introduction’

A Roundup of the Top 5 Link Building Plugins

Published on May 23, 2010 in Search Engine Optimisation. 0 Comments Tags: , , , .

Link Building is the act of obtaining links from other websites with high page rank and/or authority to your own website to improve search engine ranking.

Mozilla Firefox is by far one of the best browsers at present. It’s open source, free and has the option to include literally thousands of plugins. Continue reading ‘A Roundup of the Top 5 Link Building Plugins’

CubicWeb: A very brief introduction

Published on May 23, 2010 in Search Engine Optimisation. 0 Comments Tags: .

So this is the first post on the site. CubicWeb has almost served many roles, but now I’m a University student with plenty of time and contacts in Leeds, it’s time to start serving businesses with what truly is cost effective Search Engine Optimisation.

CubicWeb’s main goal for the short term is to provide as much free information as possible on SEO. I’ll be blogging fairly regularly on the tools and methods that optimisers use day in and day out.

The first ideas I’d really like to talk about is Firefox plugins; some of the most useful things I’ve ever come across!

So read on It’ll be the next post!