But is it up to scratch? To tie the first few posts all together, I’m going to do a quick checklist for making sure you’re choosing a good link that’s going to benefit your site.
- Moz Rank – Look at the Moz Rank of the domain, as well as the page that the link is on. Inlinks from a highly ranked domain will pass on much more ‘link juice’ than links from a poorly ranked domain.
- Moz Trust - Similar to above, look at both the domain and the page scores. Trusted sites will obviously pass on more trust than untrusted sites. Seed sites, such as the BBC, academic institutions and .gov domains all have very high levels of trust, so getting your Press Release released onto one of those outlets is invaluable.