The aim of link building is to ultimately increase traffic to your website. Link building achieves this by placing links to your website on other web pages. Simple? No. The following may be common sense for many of you; however so many people go about this the wrong way far too often.
Google search spiders are now pretty advanced. They have a whole write-up on how they work (at least what they want you to know), and as a budding Search Optimiser I’d recommend you give them a read.
Links that come from relevant sites hold more worth to you for two reasons. Continue reading ‘Link Building: A Brief Introduction’