Links can appear in a number of areas of a site. Search spiders can now differentiate content from ad boxes, sidebars and footers, so it’s now more important than ever to choose where you get your links. I’m not saying that if a site with PR 7 decides to give you an ad in the sidebar that you shouldn’t take it – you should, because clearly you will benefit from that link, however there are a few things to consider: Continue reading ‘Link Types and Strategy’
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