To make your website or weblog successful, you need in-links, and the more the merrier as far as you should be concerned. Getting just a few well-chosen links from a wide spread of domains is better than having mass directory submissions, or a handful of site-wide footer links.
Where possible, you’ll want to get links from within relevant site content. If you can find an informative website that just happens to be discussing something in your product area, and you just happen to have some quality content on your products blog, you’re in a prime situation to get a quality link to your domain. This type of link will be considered by Google, and will pass on authority and ‘link juice’ to your site.
As said above, there needs to be a large spread of domains that are trusted for your site to benefit fully from their links. What you should avoid is web networks generally administered by one person, hosting the majority of their files all on the same server. Search engines will pick up on this fact, and see that your blog is suddenly gaining many links all from a ‘bad network’, and will then either discount the links, or negatively affect your site’s ranking. You can check up on how to spot these issues by downloading some nifty SEO plugins I’ve blogged about earlier.
You should always target sources that have a good reputation – look at some of the metrics available, such as Page Rank, Moz Rank and domain authority. Trusted sources give you a bigger boost, so see if any competitors have any .edu or .ac.uk in-links and try to beat them at their game. Also, drive relevancy. Links from relevant sources give you a positive effect on your site, whereas paid links on completely irrelevant pages actually harm your sites performance.
0 Responses to “The Aims of Successful Link Building”