Monthly Archive for October, 2011

Last month, we had a look at an InboundWriter study that showed how search and social intelligence provided to writers during the content creation process can increase quality score, time on page, search traffic, and conversion to sale. What we felt was missing at the time was a way to seamlessly integrate this tool into the blog writing process.

Eightfold Logic Inc. recently launched an InboundWriter WordPress plug-in that takes away that extra step of writing/optimization on a separate platform.

InboundWriter is a web-based app that collects real-time search and social data using an algorithm with 25 different factors and gives your document a score based on optimization best practices. You begin by giving the application three core terms you’re targeting. It comes back in seconds with suggested keywords and continues to make suggestions about how you use them throughout the writing process.

How Real-Time Content Optimization Makes You a More Effective Writer

The Impact of Real-Time Content Optimization: Does Access to Search and Social Intelligence Make You a More Effective Writer? was co-authored by well-known content authorities Bryan Eisenberg, Jay Baer, and Pelin Thorogood. The hypothesis is that, given access to real-time search and social data, writers can better optimize content that is easier to discover and more compelling to read.

The study shows a 27 percent increase in search engine traffic to an e-commerce website, with conversion to sale up 17 percent and a 153 percent increase in time spent on page.

Optimized blog posts saw 33 percent more traffic compared to the 30 days prior and top 10 rankings on Google for six of the seven targeted terms within two days of publication.

A blog network compared two new domains to two control domains and saw a 112 percent increase in time spent on site, as well as a 50 percent increase in page views per visit on the optimized domains.

Paid search impressions increased, without any change in paid search budget, as a result of the increased quality score of optimized pages as well as greater page focus on paid search keywords.

The study was quite small and took place over a seven week period from August 1 to September 19, 2011. It consisted of:

• Four category landing pages on eBeanstalk.com.
• Two optimized domains pitted against two control domains at LinkOrbit.com; each domain had five new blog posts in August, followed by two posts per week for four weeks.
• Five blog posts rewritten using Inbound Writer’s suggestions at Convince Convert. The posts were originally published from 2009 to about six months ago.

There are many factors that aren’t accounted for; in the case of eBeanstalk.com, two of the four category pages also had their layout optimized. The results don’t differentiate between those that received the full treatment and those that published optimized, updated content on the existing layout. There’s also no accounting for search engines giving content a boost after publishing or updating. After an initial period of lift, content has to stand on its own.

Brent Rangen from LinkOrbit.com said of the report, “Two good things have come about with the study, we have authors now able to write keyword-saturated articles using InboundWriter; before it was an additional step performed by admins after article composition was completed AND early analysis shows some promising signs on the non-control domains. However, we plan to continue running the test for another 2-3 months as we are looking for consistency in early findings.”

It will be interesting to see the results of Inbound Writer’s optimization strategy after further testing. For now, Eightfold Logic’s SEO plug-in takes care of one concern with what was, until recently, a stand-alone web application; that it added an extra step for bloggers.

Inbound Writer told Search Engine Watch they’re working on features to make the tool more practical for larger sites, such as multi-user access and a built in editorial process.

Join us for SES Chicago 2011, the Leading Search Social Marketing Event, taking place November 14-18. SES Chicago will be packed with sessions, keynotes, exhibitors, networking events, and parties. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more.

Article source: http://searchenginewatch.com/article/2121345/SEO-Plug-in-Helps-Bloggers-Optimize-Content

Sunday night, Herman Cain’s campaign denied reports that the former Godfather’s Pizza CEO and GOP presidential frontrunner had engaged in sexually suggestive behavior with two female employees during his tenure as head of the National Restaurant Association in the 1990s. “The women complained of sexua …

Article source: http://news.yahoo.com/seo-company-services-com-releases-google-quick-start-193226487.html

• share
• Comment

Happy Halloween! This is one of my favorite times of the year. It’s one of the reasons that I like living in an area of the world that has four distinct seasons, even if three of them are far too short. None of that has anything to do with the content of the article, I just wanted to say Happy Halloween. Anyway, ABC and Amazon have agreed to put a load of new content on Prime which could begin to make it a serious contender for some of the other online streaming TV services out there like Hulu. They actually got some current season content which is the kicker. And ABC has also signed a similar deal with Netflix.

Amazon Prime ABC Streaming Content Deal

The announcement made earlier today, says that Amazon Prime gets streaming rights to content from ABC Studios, Disney Channel, ABC Family and Marvel. Now some of this content is available elsewhere already so it’s not exclusive on any front, but it does add some value to Amazon Prime. Here’s the list of content:

• Prior seasons of current ABC hit series “Grey’s Anatomy”
• All episodes of recent ABC favorite “Lost”
• Prior seasons of Disney Channel’s popular animated series “Phineas Ferb”
• Prior seasons of ABC Family’s groundbreaking series “The Secret Life of the American Teenager,” including the most recently aired episodes from summer 2011
• Prior seasons of Marvel’s animated shows “Spider-Man,” “X-Men Evolution,” “Thor Loki: Blood Brothers” and “Iron Man: Extremis”
• All episodes of ABC Family’s “Greek”
• All episodes of “Felicity” from ABC Studios

So when you light up that Fire, you can watch all this with your free month of Amazon Prime. Flame on!

Netflix ABC Streaming Content Deal

Amazon isn’t the only company ABC’s striking deals with, as they’ve also signed a similar deal with Netflix. It’s actually an extension of their original deal, and will bring ABC shows to Netflix streaming just 30-days after the new episodes air.

In addition to extending the life of the ABC content already on Netflix, the new deal will also bring shows like Alias, Switched At Birth (from ABC family), and something called Kick Buttowski. All episodes of recently-ended shows like Lost, Ugly Betty, and Brothers Sisters will also be available.

Be Kind Rewind ► Scan these related stories:

Amazon Prime Adds FOX To Premium Streaming Online Video ServiceNetflix Hopes To Quell The Crowds With New Content Licensing DealsAmazon Launches Unlimited Video Streaming, Netflix Endangered? Probably NotWhy Netflix is the Solution to Streaming Television Content and How They Might Do it

What do you think? ▼

About the Author – Christophor Rick
Christophor Rick is a freelance writer specializing in technology, new media and consumer electronics. He is the CEO at Gamers Daily News (http://www.gamersdailynews.com) and his past work has included press releases, copy-writing, travel writing and journalism. Feel free to contact Christophor here. – View All Posts By Christophor Rick

Article source: http://www.reelseo.com/abc-streaming-content-amazon-prime-netflix/

Last month, we had a look at an InboundWriter study that showed how search and social intelligence provided to writers during the content creation process can increase quality score, time on page, search traffic, and conversion to sale. What we felt was missing at the time was a way to seamlessly integrate this tool into the blog writing process.

Eightfold Logic Inc. recently launched an InboundWriter WordPress plug-in that takes away that extra step of writing/optimization on a separate platform.

InboundWriter is a web-based app that collects real-time search and social data using an algorithm with 25 different factors and gives your document a score based on optimization best practices. You begin by giving the application three core terms you’re targeting. It comes back in seconds with suggested keywords and continues to make suggestions about how you use them throughout the writing process.

How Real-Time Content Optimization Makes You a More Effective Writer

The Impact of Real-Time Content Optimization: Does Access to Search and Social Intelligence Make You a More Effective Writer? was co-authored by well-known content authorities Bryan Eisenberg, Jay Baer, and Pelin Thorogood. The hypothesis is that, given access to real-time search and social data, writers can better optimize content that is easier to discover and more compelling to read.

The study shows a 27 percent increase in search engine traffic to an e-commerce website, with conversion to sale up 17 percent and a 153 percent increase in time spent on page.

Optimized blog posts saw 33 percent more traffic compared to the 30 days prior and top 10 rankings on Google for six of the seven targeted terms within two days of publication.

A blog network compared two new domains to two control domains and saw a 112 percent increase in time spent on site, as well as a 50 percent increase in page views per visit on the optimized domains.

Paid search impressions increased, without any change in paid search budget, as a result of the increased quality score of optimized pages as well as greater page focus on paid search keywords.

The study was quite small and took place over a seven week period from August 1 to September 19, 2011. It consisted of:

• Four category landing pages on eBeanstalk.com.
• Two optimized domains pitted against two control domains at LinkOrbit.com; each domain had five new blog posts in August, followed by two posts per week for four weeks.
• Five blog posts rewritten using Inbound Writer’s suggestions at Convince Convert. The posts were originally published from 2009 to about six months ago.

There are many factors that aren’t accounted for; in the case of eBeanstalk.com, two of the four category pages also had their layout optimized. The results don’t differentiate between those that received the full treatment and those that published optimized, updated content on the existing layout. There’s also no accounting for search engines giving content a boost after publishing or updating. After an initial period of lift, content has to stand on its own.

Brent Rangen from LinkOrbit.com said of the report, “Two good things have come about with the study, we have authors now able to write keyword-saturated articles using InboundWriter; before it was an additional step performed by admins after article composition was completed AND early analysis shows some promising signs on the non-control domains. However, we plan to continue running the test for another 2-3 months as we are looking for consistency in early findings.”

It will be interesting to see the results of Inbound Writer’s optimization strategy after further testing. For now, Eightfold Logic’s SEO plug-in takes care of one concern with what was, until recently, a stand-alone web application; that it added an extra step for bloggers.

Inbound Writer told Search Engine Watch they’re working on features to make the tool more practical for larger sites, such as multi-user access and a built in editorial process.

Join us for SES Chicago 2011, the Leading Search Social Marketing Event, taking place November 14-18. SES Chicago will be packed with sessions, keynotes, exhibitors, networking events, and parties. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more.

Article source: http://searchenginewatch.com/article/2121345/SEO-Plug-in-Helps-Bloggers-Optimize-Content

In an effort to educate and challenge people to test their knowledge and skills in the field of website optimization, SEO Specialist launches a twenty question quiz.
The SEO quiz contains questions about what matters to improve search engine rankings in Bing, Google and Yahoo and takes around 7-8 minutes to complete. Even people new to website optimisation techniques can participate after reading the company’s straight forward and detailed SEO guide.

London, United Kingdom (PRWEB) October 31, 2011

Many people in marketing, sales and management positions enjoy testing their skills and are often up for a challenge.

The latest free product from SEO specialist allows anyone to quickly test their skills in website optimisation and possibly learn a little more about it as well.

While the well-liked SEO School is to be considered as a more comprehensive and educational resource, the SEO quiz can be seen as a more playful way of learning SEO. Both resources complement each other in a useful way. By reading SEO school first, anyone can prepare to take the SEO quiz challenge.

So, is it all about a challenge or why do SEO specialist launch the SEO quiz?

Markus Jalmerot, founder of SEO Specialist answer: “Quizzes can be a fun way to start or finish the week. It’s an opportunity to challenge a friend while hopefully learning new things about website optimisation”.

He continues: “An SEO quiz can be an excellent way to test what have been learnt in SEO Specialist’s guide to SEO. Every business with a website should let their marketing manager read the SEO school and take the SEO test. It’s free way to improve a business search engine marketing knowledge which can lead to better and smarter website decisions.”

Examples of queries in the SEO questionnaire include what keyword selection is and the difference between mid tail and long tail keywords.

Why do the SEO Quiz?

A few good reasons to do the quiz is to challenge a friend, test your own knowledge about website optimisation and to see if you are updated with regards to the latest changes in the field of SEO.

About SEO Specialist:

SEO Specialist is a London based SEO company, established in 2011. For those new to search engine optimisation, the comprehensive SEO school can be helpful. SEO services offered include multilingual search engine optimisation, pay on results SEO, pay per click solutions, link building services, SEO copywriting and other a wide range of other SEO services. SEO Specialist focus on performance based services, giving risk free investment opportunities for website owners.

###

For the original version on PRWeb visit: www.prweb.com/releases/prweb2011/10/prweb8917368.htm

Article source: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/10/31/prweb8917368.DTL