Monthly Archive for September, 2011

Blogger and developer Matt Gemmell has gazed into the dark side of of search engine optimization (SEO), and while he understands the value of having your personal site, your blog, or your company’s web site rank well in search results, he’s not willing to sell his soul to do it. Instead, he’s written a simple guide to SEO for non-dicks.

So instead of, say, creating a fake network of blogs to promote your stuff in hopes that Google will up your SEO ranking, Gemmell offers a few simple, ethical, and tested tips that—while not magic bullets to visibility for your online stuff—will help your ranking in search results while also having the pleasant side effect of letting you sleep at night. For example, if you’re a blogger:

Keep writing. Relevance is a democratic process, and it also naturally declines if not actively maintained. That’s what relevance means. If you’re not willing to keep updating your site because you actually have something new to say, you don’t deserve to be thought of as relevant. Just accept it, and move on. Do something else. Be relevant elsewhere. You don’t strive for relevance; you just are or aren’t, to whatever current degree the rest of the internet feels appropriate. Some topics retain relevance more than others, but ultimately it quite rightly declines.

Like I said, it’s not magic, but if you’re interested in simple ways you can make your online presence better known (everybody’s got some online presence these days), Gemmell’s tips are a good starting point. For more ethical tips, see our previous guide to SEO made easy. Photo by Red rockerz Design Studio/Shutterstock.

SEO for Non-dicks | Matt Legend Gemmell

You can contact Adam Pash, the author of this post, on Twitter, Google+, and Facebook.

Article source: http://lifehacker.com/5845479/seo-for-nice-people

Many firms across all business sectors are using audits to justify if a proper job has been done, compliant with the law. SEO Specialist‘s latest SEO service has been built for companies investing in website optimization and who would like to have a detailed review of their website and previous SEO efforts. The custom SEO audit will look into all the possibilities and remaining issues that a website might face, while auditing compliance with major search engine guidelines.

London, UK (PRWEB) September 30, 2011

Website optimization is becoming increasingly multifaceted and many businesses struggle to review if their SEO company and web design firm have done a proper job.

Custom SEO audits from SEO Specialist gives insight on a business main competition, technical architecture, keywords targeted and missed opportunities. If providing an SEO agreement, the entire agreement can be audited.

What is included in SEO audits?

SEO Specialist’s bespoke SEO audits will be tailored for each individual customer’s organisation, timeline and needs.

There are three types of typical SEO audit customers. Some are unhappy with their current or previous SEO company. Others want to find out what’s wrong with the website and get a detailed website and SEO health check. Finally, many companies are in the process of getting a redesign or preparing for a new website, where website optimisation audits can be very beneficial.

What can businesses gain from SEO audits?

Most businesses having a website can benefit from doing an SEO audit. Having an external, creative website optimisation company giving suggestions can only bring the business forward.

SEO Specialist comments on things that other partners might not have the time, skills or knowledge to bring up. For example, if there are major content or technical issues it will be explained in the audit report.

SEO audits can also be seen as a form of quality assurance and control over previous work that has been completed. That is in fact the reasons why this new service been created. A mortgage loan provider had a bad experience with their previous SEO company and asked for an audit. SEO Specialist found that several of the services was not executed properly and agreed to do the first SEO audit.

Having an SEO specialist evaluate previous work and remaining issues can give great possibilities for fast growing businesses or companies who experience low traffic to their website. When the detailed audit is completed, it can be discussed over the phone how to proceed with implementing the changes.

How much is an SEO audit?

Pricing for search engine optimization audits depends on what is covered in the SEO audit service. The price for most companies typically range from £235-495 ($369-772).

About SEO Specialist:

SEO Specialist ( http://www.seospecialist.co.uk) is a SEO company based in London, United Kingdom. For those new to search engine optimisation, the comprehensive SEO school can be helpful. The SEO services include multilingual search engine optimisation, pay on results SEO, pay per click, link building solutions, SEO copywriting and other a wide range of other SEO solutions. SEO Specialist focus on performance based services, giving risk free investment opportunities for website owners.

Media contact:

SEO Specialist Limited

Markus Jalmerot

+44 790 8881045

markus(at)seospecialist(dot)co(dot)uk

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Markus Jalmerot
SEO Specialist Limited
+44 790 8881045
Email Information

Article source: http://news.yahoo.com/seo-specialist-launches-seo-audit-151622680.html

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The meteoric rise of Social Media and Smartphone technology combined with new consumer demographics has driven the need for web sites that both comprehend and provide properly formatted content suitable for the consumption on these mobile devices.

Omaha, NE (PRWEB) September 30, 2011

With the wildly popular and exponential growth of Social Media sites like Facebook, Twitter, YouTube and others, the use of mobile devices to access these sites has increased dramatically.

A highly successful Omaha SEO Company has been following these trends for some time and through the persuasion of their clients, has decided to begin the production of mobile device-enabled websites.

“The meteoric rise of Social Media and Smartphone technology combined with new consumer demographics has driven the need for web sites that both comprehend and provide properly formatted content suitable for the consumption on these mobile devices”, stated Cal Hesson, CEO of SEO-Company-Services.com in Omaha, NE.

“The user experience of viewing a traditional website design on a mobile device typically just does not work. The visuals, navigation and primary functional elements a visitor wants to see are just not easily accessible. This has provided a real need in the market for what we refer to as mobile device-enabled websites”, continues Mr. Hesson.

As the user base of social media sites continue to grow, and the user demographics continue to shift away from traditional communication channels like email, the more the market will demand access to websites via mobile devices like Smartphone’s.

To learn more about how a mobile device-enabled website presence can work as a lead generation mechanism for your business, please contact SEO-Company-Services.com at this web site: http://www.seo-company-services.com/

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Article source: http://www.prweb.com/releases/2011/9/prweb8842979.htm

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First page rankings result in a much higher online profile, increased traffic volumes and a better conversion rate – essentially linkTRAX™ is about helping us deliver a better ROI for our clients.

(PRWEB) September 30, 2011

Leading UK search engine optimisation experts, SEO Consult®, have been working on improving and refining their expanding range of TRAX tools, with their linkTRAX™ tool now proving more useful than ever.

SEO Consult®, based in Cheshire, have developed an extensive collection of ‘in-house’ technology builds, and the relaunch of linkTRAX™ is a statement of commitment to improving their services through those technologies. linkTRAX™ provides detailed analytical data that allows SEO Consult® to analyse the organic link profiles of their client’s web sites and accurately plot more effective link building campaigns.

Building diverse and authoritative organic link profiles is a crucial process in increasing online visibility during website optimisation campaigns, and SEO Consult® believe linkTRAX™ can play a big role in improving the overall quality of their SEO services. The relaunch of linkTRAX™ comes along with several new internet marketing technologies that SEO Consult® have recently unveiled, including ppcTRAX™, monitorTRAX® and socialTRAX™.

“linkTRAX™ is a superb piece of technology and I know our team of expert in-house software developers are incredibly proud of it. All people working in search engine optimisation understand the importance of having an authority-rich link profile, and linkTRAX™ is a great tool for helping our clients achieve that,” said Matt Bullas, Managing Director of SEO Consult®. “Websites with strong link profiles are often deemed to be more authoritative by the search engines, and therefore they are much more likely to rank well in search results. First page rankings result in a much higher online profile, increased traffic volumes and a better conversion rate – essentially linkTRAX™ is about helping us deliver a better ROI for our clients.”

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Article source: http://www.prweb.com/releases/2011/9/prweb8835268.htm

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by Brian Easter
September 30, 2011

About Brian Easter

Brian Easter is one of Nebo Agency’s founders and is driven by two things: a love of interactive marketing and a duty to bring home the bacon-flavored tofu (AKA dog food) for his two dogs. While he does enjoy the simple pleasures in life, such as driving his car as fast as possible on the interstate while his passengers cower in the backseat, his true passion is helping clients make the most of the web.

Article Contributors included:

Kevin Howarth, Director of Content Marketing @ Nebo Agency

Kimm Lincoln, Director of Search Engine Marketing @ Nebo Agency

Emily McClendon, Director of Search Engine Optimization  @ Nebo Agency

Laura Rabushka, Digital PR Strategist @ Nebo Agency

Brian Easter
has written 41 articles for PromotionWorld.
View all articles by Brian Easter…

I love SEO, don’t get me wrong. When compared to other mediums, SEO consistently brings the most cost efficient website traffic time and time again. However, too many SEO people tend to view SEO as the business and/or brand strategy, not a medium or marketing campaign that supports the business. They think the tail wags the dog so to speak.

It’s easy to view SEO campaigns through the lens of links, link value, keyword density, etc. Someone says something like, “We need an infographic!” And when you ask, “To communicate what message or thought?” they tend to say, “I don’t know, but infographics are really a good way to get links.” Really?! Great content gets links. Great content creates buzz. Great content gets shared. Bad content, which proliferates on the web, doesn’t; regardless of its form. It’s the equivalent of spam. It’s pointless, and can hurt a brand more than help it.

Regardless of your SEO strategy, and the tactics that stem from it, it’s important to craft your approach to stand the test of time. Below we explore 5 strategies that should serve as your philosophical foundation for SEO.

Be a Marketer First

SEO is simply a tactic. Period. Too many SEO firms and businesses have looked past this simple fact. The goal isn’t SEO, it’s marketing. SEO is just one of the tools in the toolbox (albeit an effective one).

To stand the test of time, all SEO efforts should be viewed through the lens of good marketing. That means understanding your brand and your customers. Analyze your competitors, and what they are doing with SEO. Articulate the overall message you’d like to communicate with a specific target market or markets. Consider what your target market cares about. What are their behavioral motivations? And ultimately, determine what actions you would like your target audience to take once they find you.

Don’t skip over strategic thinking and jump right into SEO. Tactics that work today may not work tomorrow, but good marketing endures. Don’t chase the proverbial winds of the Google algorithm, but rather keep in mind Google’s ultimate goal – relevance. If your SEO efforts are well thought out and designed to support your content and brand, your campaign will generate reliable results. If not, your rankings will fluctuate and you will ultimately pay the price.

Focus on Crawlability

If the search engines can’t crawl your site, then you won’t rank. You may have good content, a perfectly implemented long-tail strategy, and super social media integration. That’s great, but all are irrelevant if your site can’t be effectively crawled.

To maximize crawlability, you should constantly and consistently manage every aspect of your web presence. A well developed content strategy plus search engine savoir-faire combined with some good, old-fashioned common sense equals the perfect equation for crawlability.

• Pay close attention to your site navigation strategy.
• Create a SEO-friendly site map that does not overwhelm the user.
• Create an internal and external linking and crosslinking strategy.
• Build on a solid information architecture.
• Optimize your content distribution.
• Perform quality keyword research and implementation.
• Utilize analytics to assess and make improvements.

Solutions are available to help you manage all of the above. Our favorites are SEOmoz and Google’s Webmaster Tools.

Optimize Your Entire Digital Footprint

It’s easy to focus so much on your keyword footprint that you fail to heed your more important digital footprint. Many activities can be overlooked if you’re only focused on playing with analytics every day. That means paying attention to your presence on social media (Facebook, Twitter, LinkedIn, YouTube, etc.), engaging in conversations with other bloggers and content producers, and optimizing all news, press releases, video, social media, and images.

Achieving the goal of expanding and optimizing your digital footprint requires building your online presence off-page. Look for social signals that go beyond link building. Examine the quality of social mentions, relationship building (blog comments, gradual increase in Twitter followers, Facebook fans, etc.), and real human interactions with people on sites where their recommendations (via a link, reference, or publication of your content) will truly elevate you in the eyes of Google and those searching for you online. Think big picture.

Create Great Content

Don’t use the word viral – ever. I’m personally against the death penalty, but I’m fairly sure I’d euthanize the next person who says they want to create viral content. However, you can create compelling, useful content for your audience that may have a tendency to be read and shared.

Creating great content is even more important after Google’s Panda update earlier this year. Before this update, you could get away with low-quantity content that was friendly to search engine queries. No more.

As long as you can answer these three questions, you’re on the road to creating great content that search engines will love.

• Who is your audience? If your content doesn’t connect with your audience, it’s worthless.
• What content does your audience desire? By understanding your audience, you will also understand what content best serves their needs.
• What mediums will you utilize to present your content? Don’t shoot out content like buckshot. Make sure to position your articles, blog posts, and other content in the best context.

Engage and Add Value

Years ago, the idea of engaging your market and adding value seemed rather touchy-feely and something that was nice-to-have. Not anymore. Marketing is a two-way conversation, not a one-way broadcast. Engagement creates visibility and helps spreads your brand online.

If you’re still relying on traditional marketing practices without thinking about engagement, you’re missing a critical opportunity to reach your target market. If you want to get nowhere with your SEO efforts, rely on brochure-like websites without interactivity, press releases without social media optimization, or cold calling and pitching online publications without a personal or social media relationship. In the meantime, your competition will be winning new business and prospects by engaging their prospects online with interactive websites, distributing press releases and other content that get many comments and “likes,” and having online conversations with peers, media, and industry thought leaders. Be a human first and foremost, provide value by becoming a resource to others, and always think long-term.

Conclusion

Conversions aren’t everything. Sure, SEO strengthens digital presence, which attracts users and builds brand, generates sales, and ultimately makes you money. But, if you want to be more than mediocre, you can’t think in terms of short-term success. Never rely on one quickie tactic (Twitter could be obsolete in five years) – but if you remember to always be a marketer first, think long-term, add value, create good content and be on-top of digital strategies, you will be an unstoppable force.

Article source: http://www.promotionworld.com/se/articles/article/110930-5-SEO-Strategies-Stand-Test-Time